HarperCollins Book Launch

Custom launch flash and a full crew turned a HarperCollins book release into a live tattoo activation guests still talk about.

Event Summary

Client

HarperCollins

Event Type

Brand Activation

Services

Live Tattooing

City

Los Angeles

Venue

The brief

HarperCollins wanted a live tattoo activation tied to a book launch — something editorial, considered, and shareable. Not a gimmick. A station where the flash sheet carried the campaign and guests left with a permanent piece of the story.

What we built

Custom flash designed around the launch creative — illustrations and motifs drawn from the book's visual world rather than generic literary clip art. A full crew handled check-in, waivers, ID verification, and aftercare while artists ran a steady walk-up line through the event.

How the night ran

Guests browsed the sheet, picked a design, and moved through the station without slowing the rest of the programming. The setup matched the room: professional, calm, and clearly part of the launch — not a sideshow.

The outcome

Guests left with tattoos they wanted to show off — and a launch moment that lived on skin, not just in a gift bag.

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Event Gallery

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