Playboy x HoneyBirdette Halloween Party
Event Summary
The brief
HoneyBirdette was launching a Playboy co-brand collection and wanted a launch-night experience that felt bold, considered, and permanent. Guests should leave with the launch — not just a memory of it. The venue was a standing-room cocktail event at Keys West Hollywood with a five-hour runtime.
What we built
A 4-person crew — two artists, an assistant, and an event coordinator — ran a continuous tattoo lounge inside a packed VIP room. The flash sheet was co-designed with HoneyBirdette's creative team: twelve Halloween designs spanning Playboy iconography and HoneyBirdette's dark-glamour language. Custom sign-up flow, co-branded check-in, single-use equipment, and co-branded aftercare on every guest.
How the night ran
Demand stayed high from first chair to close. A host managed the waitlist so the room never felt chaotic — guests browsed flash, picked a design, and moved through check-in without losing the party energy around them.
The outcome
300 guests over five hours. Roughly 90 permanent tattoos applied. 308 Getty editorial photos from the night. A HoneyBirdette co-brand landing page. A Playboy IG recap. Press coverage from Gawby.
Your guests walk in. They leave with something permanent.
Event Gallery
Let's build something your guests will never forget.
Date, city, guest count, vibe. We’ll come back with a custom proposal within 24 hours — staffing, flash scope, pricing, and everything in between.